When I first viewed the page to begin with, it was THAT image that made me want leave at first. Set off my 'credibility' warning bells. I find myself trying to scroll past it quickly in order to avoid having it stare at me, haha.

I understand the need for advertising, but its way too big .. and right in the center of everything. I could tolerate an ad that size, if it was astronomy or physics related though. I'm slowly getting used to it, but its still disturbing.

2 cents.