Something they don't have. Whatever they have, they want something else.

Closely related to grass-is-greener issue.

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Don of Borg - Cool, Calm, Collective.

"Within the next generation I believe that the world's leaders will discover that infant conditioning and narco-hypnosis are more efficient, as instruments of government, than clubs and prisons, and that the lust for power can be just as completely satisfied by suggesting people into loving their servitude as by flogging them and kicking them into obedience." -- Aldous Huxley