Pfft. This is what happens when the people who read the news become more important than the events they're reporting. Chalk it up to our Celebrity Culture. Anyone who is functionally literate can do the job, but they had to pay extra for a "name".

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"If this were play'd upon a stage now, I could condemn it as an improbable fiction."
Shakespeare, Twelfth Night
"The Mayan symbol for "book" looks a lot like a triple hamburger, but I've never seen them claiming it as proof the Mayans had Big Macs." - KaiYeves
"Distance doesn’t matter much in space, where if you just start a thing off with the right kind of shove, sooner or later it will get where you want it to go." -Frederik Pohl, Mining the Oort