Someone did touch on behavior modification previously. In chess circles, there is a player condition known, AIR, as 'sacchaista', or chess blindness, the characteristic being that an otherwise good player keeps playing a line that is known to be weak, and getting thumped, and then doing it again, despite the advice of others. Does this sound like some of our ATM'ers?

I think I would have to side with digital man (01101010). Enough is enough. You have to be able to say you're wrong. If you can't, and you keep beating a dead horse, then go do it somewhere else.