Well, the two words sound alike, and in the wild, wild world of wacky conspiracy theories, that's not just guilt by phonetic association, that's prima facie evidence that they're members of the same secret society.

Taken to its "logical" limit, this means eventually the CTer will suspect everyone in the world except one. Somewhere prior to or after the donning of the straight jacket, the suspicion becomes all-encompassing.

Meanwhile reality continues along its actual path, not really noticing any of the above.

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