Just to complete the series...

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As long as Star Registry (or any similar enterprise) is upfront about explaining that they aren't really naming a star or selling you property on the moon or Mars, that all you are buying is a fancy certificate (which you could make on your PC, but it's not "the same"), I have no problem with them making a buck or six.

However, when that enterprise fails to be upfront about this, or - worse - pretends that what thay are doing has any sort of scientific or legal standing, then I do have a problem. They are scamming the gullible.

And if that is way worse than telling that gullible person that Polaris hasn't been renamed to honor late Gramma Ruth. Telling them is upsetting, but it doesn't take their money.

__________________
Never attribute to malice what can be adequately explained by ignorance or stupidity.
Isaac Asimov