Wouldn't there be a monetary incentive to not be set in one's ways, and to be open to new ideas? Always looking for new ways to innovate, if for no other reason than it would make one money.

Those who are open to the new would prosper, while those who are closed to it would be poorer--a selection pressure.

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If we don't play god, who will?-James Watson
I never think of the future, it comes soon enough.-Albert Einstein
The large print giveth and the small print taketh away.-Tom Waits
Any sufficiently advanced technology is indistinguishable from a yo-yo.-Enoch Root, The Confusion
When I was a kid, if someone brandished a shrink gun he'd get a little bit of respect!-Myron Reducto, Harvey Birdman