One aspect of this media epidemic:
C-Span2 has the 4-hour (Flash) video of today's [5/08/08] House Committee hearing on this very subject. The Committee plays hardball with 3 different BigPharma representatives, asking the very same questions the public themselves might put to them. A surprising grilling (and chastising), with the promise of a second hearing to come:
Quote:
A hearing was held on the misleading and deceptive nature of direct-to-consumer advertisements for...Pfizer’s Lipitor...Merck/Schering-Plough’s "Food and Family" ads for Vytorin, and Johnson & Johnson’s Procrit...
C-Span2
(link does not activate video, see upper-right page)
|