So, a pizza place in Cleveland saw that a pizza place in Washington had done the shirts, and decided to respond by selling pizzas really cheap using LJ's jersey number as a show of support for LJ, and the customers have been swamping the place to buy the cheap pizzas and show their support for LJ? That's just weird... especially since it means that the description that the pizza place is "losing their shirt" over it would be a matter of making a dumb self-destructive decision rather than a matter of being victimized as that phrase usually implies.