Quote:
Originally Posted by Jim
Ah, but you're not supposed to notice.
Foods bought by the ounce or pound, the consumer will notice an increase in price. But foods bought by the container, the average consumer won't.
Especially if the container size remains the same.
So, most consumers would say things aren't so bad. A box of breakfast cereal costs only a few cents more than it did last month. The box has stayed the same size; the contents have shrunk.
Yes, it's semantics, but it works.
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but people start to notice when they go thru 2 boxes of Corn Flakes every week instead of just one, and the milk that they pour on it is costing almost twice as much per gallon as it did a year ago.
one nice side effect of the current economy is that sales of generic brands are going up. in the world of cereal, for example, people aren't buying the big $5 box of Kellogg's Corn Flakes as much as they used to, but they are buying the same sized $3 box of Malt-O-Meal corn flakes that taste almost the same. granted, the generic versions of some cereals aren't as good as the real thing- don't try to tell me that "Marshmallow Matey's" are as good as as "Lucky Charms"- but the big names with the big marketing budgets are hurting the most right now, as far as sales go. and any time the big names are hurting financially there is a small part of my reptilian brain that just feels happy for some reason.