It's been a long time since I read the book that detailed this, but as I recall, before cornflakes were meant to be a bland food to dampen the libido, cornflakes were used as....suppositories. Did you see the movie Road to Wellville? It was a comedy, so not meant to be historically accurate, but there is a great line used in the trailers where Anthony Hopkins (as Dr. Kellogg) is showing cornflakes to someone who doesn't look thrilled about eating them. I'm paraphrasing, but Kellogg's reply is, "Oh, it's not going in that way!"