If nobody wanted to pay for cable or satellite TV then we wouldn't deserve to have it. Or they'd have to make it more secure. Someone who could not or will not pay for it has no effect on the current system if he steals the signal and no one else knows about it. Only people who are willing to pay for it have an effect.

Stealing coins is different because they'd lose money even if they didn't know about it. A satellite broadcast that arrives in someones home is lost to the sender whether anyone watches it or not. The sender can't get it back so he loses nothing more if someone watches it for free.

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Life is like a box of chocolates. All of your choices are bad for you.