A Google query brings up ads with a price as low as $24.95.

I can't believe you can move the price point 4000-percent and get anywhere near as many customers. You'd have to offer a lot, lot more at that price.

Now, what was suggested does, in reality, provide more value (sort of, not to me) with an IAU-sanctioned name, but I gotta believe most of the customers of the existing services already think they are getting an official naming -- e.g., "registered with the copyright office of the Library of Congress in the United States of America". How are you gonna compete with Name A Star, Inc.?

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