Here in Chicago one of the major talk radio stations has been advertising these star registry companies for years and I noticed that they currently have a Valentine's Day ad running.

I have often wondered how these companies get away with this and then I started thinking that I could theoretically do the same thing they are doing but I will name mountains after people and for a fee print their name in a book with a map showing the location of "their" mountain.

The difference is, I just know I would be sued immediately if I was the one running this sort of scam.