Okay, I guess I'm not a terribly good quizmaster. A bit longer and perhaps I'll simply ask someone else to pose a question.

Hint: when I say it's a semi-trick question, I don't mean that it's metaphysical. Once you see it, it's pretty apparent. I also don't mean that the well-known shipping company is well-known, but only in Madagascar. It's world-wide, so there aren't that many options.