Super Bowl Commercials

[Gmann]

Which one(s) were your favorites?

I choose the Bud Light Skydiving as the funniest.

Budweiser's Thank You (Troops getting a hand while walking through an Airport) as the most touching.

[Normandy6644]

Agreed. The commercials this year were far better than last year, if i remember them all correctly.

[NASA Fan]

I did not truely watch the superbowl. Occationally I would swith over. The only one that I can really say that I liked is the one where several people are singing "The Sun will come out tomorrow" and ended with the comment "Tomorrow we will all have an undefeated record." I like it because though it does remind us that the NFL is a big franchise and that the next season does begin again, it also reminds us that we can forget this season, since tomorrow the scores won't matter anymore.

The one I like the least was just after the game ended--"Patriots fans, call 1-800 (The NFL STORE) and buy a package with a copy of the game, and the champion t-shirt and cap that you will see people wearing in just a few minutes.

[Musashi]

The cat and the pasta sauce.

[sarongsong]

Missed noticing he was still holding the knife in his left hand (read about it later in the paper).

[Musashi]

Yeah, I missed that the first time but saw it the second. Great commercial.

[Wally]

Gmann. Agreed, this new thread makes better sense than hijacking the SB thread. . . :-?

that said, here's (http://www.badastronomy.com/phpBB/viewtopic.php?p=412171#412171) my post from the other thread, also in support of the cat/pasta sauce being the best. . . =D>

[Gmann]

The cat ad was kinda sick, but I did like that one. They had an earlier one (same company), where a guy is in a store, talking on his hands free cell phone. He is talking to someone who paid too much for something, and said "you are being robbed" and repeated this a few times. The store clerk had his back turned so he couldn't see him, but he could hear him. The guy on the cell phone got the pepper spray, and butt whuppin' treatment by the clerk and onother store employee. The commercial ended with "don't be too quick to judge". That one was pretty good as well.

My all time favorite "touchy feeley" was Mean Joe Greene from the early '80's where he is in the tunnel, injured, and heading to the locker room, and a kid offers him his soda. Joe Greene drinks the soda, and then gives the kid his game jersey.

My all time favorite funny one was from last year. Terry Tate, office linebacker. He goes around the office tackling and yelling at people who are doing things they are not supposed to be doing while on the clock.

[Wally]

My all-time "touchy feely" would have to be the Budweiser tribute to the WTC victims from the 2002 SB. Emotions hadn't yet been calmed by the passage of time, and the Clydesdale's bowing at the site was pretty moving. . .

I got a kick out of that office tackling one as well. Not sure how much CG was used, but it sure looked like most of those people (guys as well as girls!) got one heck of a wallop!!! :lol:

One of the most imaginative (IMO) had to be the original Budweiser frog commercial (whenever that one came out). You don't know what's going on, until all three frogs finally get into sync, and they pan back to show the beer sign across the pond. Who'd a thunk you could take each syllable and make a credible frog croak outa it! =D>

[Spacewriter]

I kinda liked the Fedex ad with the bear and what's-his-name.

;)

Agree on the 2002 Bud ad with the horses bowing. That was a tear jerker.

[CTM VT 2K]

The Budweiser Salute to the Troops was very moving to me. Hands down my favorite - but then again, I am a softy :wink:

The cat commercial I felt was very well done - I can actually see that happening in my cramped apartment kitchen.

[farmerjumperdon]

How is the horses bowing not corny? Does somebody think the horses knew why they were bowing? (If they were trained to do so). If it was CG, that makes it even worse. Seeing horses bowing to an image of the WTC site, or even at the site itself, makes me think of someone training horses to bow; not how touching that the horses bowed to that particular image or at that site.

People paying tribute, that's a whole different story. But animals bowing is downright cartoonish and is the kind of cheap patriotism I would expect A-B to exploit. What next, a cartoon bubble over their heads with horsechat?).

[Charlie in Dayton]

For the best, I vote for the one with all the advertising animated characters having dinner together.

For the biggest tempest in a D-cup, I vote for the GoDaddy.com commercial -- the one with the not-quite-a-wardrobe-malfunction. A real hoot, and very pointed...and hypocritically pulled after its previous approval and first airing by a super-paranoid NFL. Sheesh, the cheerleaders were flashing more than the actress in the commercial...

[farmerjumperdon]

Yeah but having it pulled after running it once gave the hypocrites the opportunity to enjoy the tittilation, then get a warm fuzzy feel-good feeling for being politically correct (in their miniature minds) and having it stopped; thus saving everyone else from said destructive titillation.

Which I think was a microcosm of the ad itself; a bunch of stuffed-shirt blue-hairs caught between enjoying the show and feeling they shouldn't.

[Maksutov]

I did not truely watch the superbowl. Occationally I would swith over. The only one that I can really say that I liked is the one where several people are singing "The Sun will come out tomorrow" and ended with the comment "Tomorrow we will all have an undefeated record." I like it because though it does remind us that the NFL is a big franchise and that the next season does begin again, it also reminds us that we can forget this season, since tomorrow the scores won't matter anymore.

The one I like the least was just after the game ended--"Patriots fans, call 1-800 (The NFL STORE) and buy a package with a copy of the game, and the champion t-shirt and cap that you will see people wearing in just a few minutes.
The one I liked the most was just after the game ended--"Patriots fans, call 1-800 (The NFL STORE) and buy a package with a copy of the game, and the champion t-shirt and cap that you will see people wearing in just a few minutes

Just win, team! Beautiful work, Patriots! And every time it's an Adam (98.2%) Vinatieri field goal that makes the difference! (http://www.nfl.com/players/playerpage/1392)

[Maksutov]

Yeah but having it pulled after running it once gave the hypocrites the opportunity to enjoy the tittilation, then get a warm fuzzy feel-good feeling for being politically correct (in their miniature minds) and having it stopped; thus saving everyone else from said destructive titillation.

Which I think was a microcosm of the ad itself; a bunch of stuffed-shirt blue-hairs caught between enjoying the show and feeling they shouldn't.
So that ad was supposed to run more than once and the network pulled it? Just another example of creeping Puritan censorship that's finding its way back into American media, especially since the FCC has been packed with certain folks with a distinct agenda.

The folks who air reruns of Leave It to Beaver better watch out! One of those episodes actually shows a toilet. And we know how much trouble that caused when the episode was originally aired back in the 1950s, which decade we seem to be headed back to, in a negative sense.

[gethen]

...So that ad was supposed to run more than once and the network pulled it? Just another example of creeping Puritan censorship that's finding its way back into American media, especially since the FCC has been packed with certain folks with a distinct agenda.

I think it's even worse than that. I saw the entire ad earlier in the week on the CNN morning show that featured a discussion about what Super Bowl ads might generate controversy. So obviously both the FCC and Fox should have been aware that it had the potential for trouble. And yet the ad ran once anyway.
My favorite was the cat and the spaghetti. Around here, that didn't seem too far-fetched.

[Gmann]

I thought that was kind of hypocritical myself. I have never been a big fan of PC but this commercial sort of made fun of PC, and I guess someone who marinades himself in PC didn't like it, and sounded the alarm. It just occurred to me that maybe that person who pulled the ad was the "chairman" monkey in another ad who was getting his backside kissed in the boardroom. The one doing the kissing is probably the one who approved the ad in the first place, then pulled it.

[Wally]

How is the horses bowing not corny? Does somebody think the horses knew why they were bowing? (If they were trained to do so). If it was CG, that makes it even worse. Seeing horses bowing to an image of the WTC site, or even at the site itself, makes me think of someone training horses to bow; not how touching that the horses bowed to that particular image or at that site.

People paying tribute, that's a whole different story. But animals bowing is downright cartoonish and is the kind of cheap patriotism I would expect A-B to exploit. What next, a cartoon bubble over their heads with horsechat?).

Farmer. You seem not able to look past the literal in order to see the underlying sentiment. The clydesdale horses are synonymous with the company itself. It was the company that was giving tribute to the fallen.

Try not seeings only trees all the time! There lots of forests out there!

[farmerjumperdon]

I express sentiment directly and sincerely, without the need for symbolism. Using symbolism instead of being direct is always at least slightly manipulative unless it is trying to clarify a difficult to understand point. Nothing about this sentimental tribute was difficult to understand. They were just searching for another angle on the viewers sentiments and how they could position A-B, not clarifying A-Bs sentiments.

This is not surprising since most advertising is manipulative. It used to be that a lot of advertising was informative and aimed rather directly at getting you to make a purchase. That era is gone. It is now almost entirely about image and making you feel good about the company and being associated with the company. I guarantee they did not spend millions of dollars to convey their sentiments to the public. They spent millions of dollars to make the public feel good about buying and drinking a Bud.

[Gmann]

That is probably because you haven't met August A. Busch III in person. I have. I talked to him for about 1/2 hour in a bar while he was scoping out possible locations for a new ad campaign they had concieved. You probably saw them a few years ago. These were commercials where some had him, others had his son, talking about their company, and their product. These bars exist, they are not Hollywood sound stages. I was sitting in 1860's, quaffing a few tall cold frosty ones with the other drivers from my Company, when he walked in and started looking around. He noticed my 101st Airborne Division hat, and asked how long I was in the Army. I told him 20 years, and he said "thank you". He asked if he could sit with us, we said yes, figuring he would be buying, we were right. And for about 1/2 hour, a bunch of truck drivers (not A-B employees) shot the breeze with the CEO of the largest brewery in the world. Is he trying to sell beer? Of course, that's his job. However, even a big tough CEO can still be a patriot, and do his job at the same time. What A-B says in their patriotic commercials is not just to sell beer, it's heartfelt sentiment.

[dgruss23]

I was disappointed that Miller didn't come out with one more Miller-lite commercial with the referees. Those commercials were funny - but I guess they used up their ideas before the playoffs.

[Thumper]

Cool story Gmann. 8)

[Wally]

I was disappointed that Miller didn't come out with one more Miller-lite commercial with the referees. Those commercials were funny - but I guess they used up their ideas before the playoffs.

I think Miller had to back off on this story line after AB came out with their "spoof" showing the same refs were only switching the beers so they could have the Bud!

A pretty clever turn-about, I thought! =D>

[dgruss23]

I was disappointed that Miller didn't come out with one more Miller-lite commercial with the referees. Those commercials were funny - but I guess they used up their ideas before the playoffs.

I think Miller had to back off on this story line after AB came out with their "spoof" showing the same refs were only switching the beers so they could have the Bud!

A pretty clever turn-about, I thought! =D>

Yeah those were funny too ... "Hey, I don't want this beer!" ... "Run!"

You'd think both companies were benefitting from those commercials.