have we talked about this yet? I can't remember. This is a commercial for some kind of product. This has not been edited. This is actually the way the commercial is when you see it on TV

http://youtube.com/watch?v=Is3icfcbmbs&search=headon

ok problem 1: WHAT THE HECK DOES THIS PRODUCT DO? Do you think it might be a good idea to actually tell people? Who thought it was a good idea to make an advertisement for a product without telling people what it does? These people are idiots. It turns out that it's headache medicine, but for all I know from watching this ad, it could be acne medication!

problem 2: What point is served by just repeating that inane slogan like that?? Who thought that was a good idea (and why isn't that person in jail)? They must think we're idiots. If the commercial had said, "Headon is the new kind of headache medicine that provides immediate relief because you apply it right where the pain is" then I guess we poor dumb commoners would just immediately forget that, right? They have to beat it into us.

I swear to the flying spaghetti monster, no matter how bad my head hurts, I will never buy anything from this stupid company. If their ads are so retarded, I wonder what their quality control is like.


Here's a funny NPR bit about it:

http://www.npr.org/templates/story/s...toryId=5546086

Of course, the forehead isn't "right where the pain is," that's just where it feels like it is.

Oh, tofu, here's the three-minute commercial for HeadOn. More informative.

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SeanF

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I've always thought it was a gag advert, and didn't pay attention to it. I'll stick with aspirin.

Fred

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As a person on YouTube points out, the very fact that we're talking about it shows that the ad has worked, doesn't it feel great to be manipulated?

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Thank you so much for that informative commercial. I mean, I'd never have known how much I really needed that product until I spent a full 20 seconds listening to how it's used before it finally hit me there would be no reprieve.

Again, thank you.

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I am Mugs, of the Alien clan of Usa, Nordamerica, a Terran, of Sol. A human.

Whoever says "perception is reality" is daft. It's merely an abstraction, and often not a very good one.

Ugh, how annoying! I saw the ad during Wheel of Fortune (just a quick ad where they said the phrase 3 times) and replied with "Zipper. Apply directly to mouth."

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My pleasure, mug.

Say, if watching that repetitive ad gave you a headache, can I suggest a treatment?

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SeanF

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Be sure to apply the aspirin directly to your forehead.

If the ad works, we'll go out and buy the product. Are YOU planning to buy it? I'm not.

Do we have any video editors? It would be great to edit the original so that during the three times the catch phrase is repeated the lady's head expands finally exploding at the end.

Head on, Headache gone!

No, but I can bet that a fair number of people will, next time their in their local pharmacy, go out of their way to find out just exactly what it is. Besides, the point of an ad is not to get you to buy the product, but to get you to remember it.

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I find it sad that this "Head-on" is supposed to relieve my headache, while the commercial for it is giving me one.

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Yep---that and the inane Geico gecko---are what remotes are for!

Maybe so, but at least the gecko has enough script to fill a 30 second commercial without repeating himself ad nauseum.

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Right, the first few go-throughs were entertaining enough, but the sheer quantity of them now---(seemingly) all channels-all the time, is astounding. How much lower their insurance rates might be, absent the TV advertising campaign, one might wonder...but then again they are actuarians.

I just had to chuckle!

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I am Mugs, of the Alien clan of Usa, Nordamerica, a Terran, of Sol. A human.

Whoever says "perception is reality" is daft. It's merely an abstraction, and often not a very good one.

When they first started advertising they did say what it was for but soon changed to the current format. They may have run into some regulatory issue or reluctance by the networks because "Head-on" is outright quackery. It's homeopathic, which means it doesn't work. It's 100% fraud.

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The FREEdHEM commercial is better. They seem to have a finger on that problem.

The HeadOn product isn't exactly quackery - it's a topical asprin product. Some people find that applying other topical aspirin speeds relief, though I've never tried it.

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I looked at the label. As I recall, it clearly says homeopathic and has typical homeopathic ingredients listed. I don't recall any aspirin but I'll have to look again.

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I could be wrong then - thanks for pointing that out. I assumed it was a topical aspirin compound which, as you probably already know, absorbs readily through the skin.

I have a decidedly non-woo PhD biology friend who swears by topical aspirin over oral for joint pain.

Thanks for correcting me on that point.

As the old saying goes, to assume will make an...

ETA: Treb is correct. Mea culpa.

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