I saw this story a few days ago, at least, but it was a bit different.

Turn your SUV into a billboard and get money and gas. Fine, another get rich scheme (ok, not much of a scheme), but it turns out to be a personal choice anyway.

But; today's article on CNN, which is based on the same advertiser (thus, pretty much the same story) has a different slant that irritates me.

They tie it in with incentives to change an employee's commuting behavior.

Hey; If I'm going to get a bonus to by a gas guzzler instead of a economic car, and get paid extra the more I drive it, you better be sure I'm going to change my behavior.

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Numbers are not case sensitive. (me)